Who are you? Why did you start your business? What makes you different from your competitors?
The answers to these questions can really help to add credibility to your business online.

Few businesses really understand the concept of establishing trust online. They think that because they’ve been in business for a long time, their credibility automatically transfers to the web, but sadly this is not the case. Online, you start out the same as everyone else, and getting new customers to part with their money requires some effort on your behalf.